Dialogue between Made in Italy design and performance lands in the United Arab Emirates, a prelude to the opening of the first Giorgetti monobrand store in Dubai, created in collaboration with Atelio.

Dubai, Oct. 28, 2025 – A new international stage has arrived for the collaboration between Giorgetti and Maserati in the United Arab Emirates, after European presentations in Milan, Paris, and London and an overseas debut in New York.

The exclusive Giorgetti Maserati Edition collection of furniture and the one-off Grecale Maserati Giorgetti Edition car, an expression of the marriage of design and performance, are being presented inside the Al Tayer Motors Maserati showroom in Dubai, which has the largest display area in the world and a reference point for fans and collectors of the brand in the Gulf region. An exceptional setting celebrating Italian excellence in one of the world’s capitals of luxury and innovation.

The debut in the Emirates confirms the strategic importance of this market for Giorgetti, which will open its first monobrand store in Dubai in early 2026, in a building designed specifically for the brand by Pritzker Prize winner Richard Meier and managed by local partner Atelio, the design division of Vivium.

This opening will be followed by a new monobrand store in Riyadh, reflecting the brand’s growing presence in the Middle East.

Jointly designed by the Giorgetti and Maserati teams, under the guidance of Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse, the Giorgetti Maserati Edition interior design collection and the Grecale Maserati Giorgetti Edition are distinguished by a unique design inspired by dynamism and movement.

“The Giorgetti Maserati Edition collection doesn’t exist as a standalone project—it’s not simply a co-branding exercise, nor the classic licensing arrangement to create a new branded collection. Instead, it weaves naturally into Giorgetti’s collections. It’s the meeting of two identities founded on profound, shared values that merge to create something that speaks to both worlds without belonging exclusively to either,” remarks Giovanni del Vecchio, CEO of Giorgetti.

This thoroughly Italian partnership is founded on shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both brands embody the Italian concept of “beautiful and well-crafted,” appealing to a refined, sophisticated audience that demands uncompromising quality. A genuine creative dialogue in which each brand inspires the other, opening new perspectives and giving shape to novel challenges.

“For well over a century, Maserati has stood for Italian luxury in much the same way as Giorgetti. We’re absolutely delighted with this partnership, which perfectly exemplifies refined elegance and excellence in every aspect of design and engineering. Our collaboration with Giorgetti dovetails beautifully with our vision to become the guardians of ‘Made in Italy,’ forging meaningful connections and stirring emotions while sharing our stories of innovation, heritage, uncompromising quality, and the exclusivity that binds our brands together,” explains Santo Ficili, COO of Maserati.

The collaboration with Maserati represents the beginning of a journey that will continue over time, with the development of new living areas and additional products resulting from the synergy between the two brands.