We are delighted to invite you to The Event – Edition 003, an exclusive evening set within the creative surroundings of Alserkal Avenue. Guests will experience an immersive celebration of luxury, fashion, and culture, featuring curated luxury brand showcases, designer activations, networking opportunities, and an influential guest list of tastemakers, media, influencers, buyers, and industry leaders.

Thoughtfully curated to inspire and connect, the evening promises exceptional experiences, meaningful interactions, and an unforgettable atmosphere.

DATE & TIME

12th September 2026, From 06:00 PM To 01:00 AM

LOCATION

Alserkal Avenue

AGENDA

6:00 PM: CURATED GUEST ARRIVAL
The showroom becomes guest access only
VIP guests, media, buyers, stylists & influencers

7:00 PM: FASHION SHOWS | BLOCK I
Fashion Arena

7:30 PM-9:00 PM: SHOWROOM EXPERIENCE
Designer exhibitions
Brand activations
Guest networking
Solo fashion presentation

9:00 PM: FASHION SHOWS | BLOCK II
Fashion Arena

9:45 PM TO 1:00 AM: CLOSING SHOWROOM EXPERIENCE
Designer interaction
Brand activations
Media & content creation
Networking
Music & bar lounge

RSVP

By-invitation only