The Interview: An Exclusive Conversation with the Founder of Oska Murano, Alex Bronckaerts1st March 2023
The Luxury Network UAE recently held an insightful conversation with the founder of Oska Murano, Alex Bronckaerts, to get some fascinating details about the brand and some distinctive attributes of the exclusive products and bespoke services they offer.
TLN UAE: Hi Alex, please tell us something about Oska Murano – what it is, how it all started, and what inspired and motivated you to the establishment of this brand.
Alex: Oska Murano is a high-end luxury gift brand. It can also double up as a professional makeup brush set. Depending on the style chosen you can use it every day or build up a collection of very rare unique pieces. It all started during a trip to Italy in 2018 that had nothing to do with the concept of Oska Murano. It was just a pure coincidence, but once the idea was firmly engraved in my mind, I decided to explore the options and possibilities.
TLN UAE: That sounds like an incredible concept, can you please tell us more about the manufacturing process, maybe something about the material selection and the craftsmanship involved in creating those unique and exclusive Oska Murano pieces?
Alex: First of all, it is 100% made in Italy, everything from the components and craftsmanship to the packaging. We mainly use master artisans from Turin to Venice to Florence. They all sit in that geographic triangle. We only use the best of the best components and most of them are noble materials such as 18K gold, gemstones, and diamonds. Not forgetting, of course, the incredibly difficult Murano glass handles that take two master artisans two days to make each.
Some Masterpiece brushes can take several weeks to execute. Whatever is created they are all made by hand with techniques and skills passed down from generation to generation.
TLN UAE: Please tell us something about your different collections, some story behind their creation, and how each one of them is unique and exclusive in its own way.
Alex: Different collections have different purposes or origins and suit different tastes.
In 2023 we have 11 different styles. As an example, the Oska Murano Inception style is made of Murano glass and has a finish that looks like the surface of Jupiter hence the color Jupiter Lilac Creme – the first one ever made. The name Inception comes from the fact that this was the initial idea, where it all started.
The Oska Murano Casino Glamour hints back to the glamorous casino days in Monaco, with the ladies displaying beautiful diamond necklaces. The Mycenae style takes its name from the Greek island of Mycenae where 4,000 years ago the first attempts of enameling were tried.
All of our styles have their origins from what I have seen through my international travels and I am picking them from cherished memories. They all follow the same conceptual source.
TLN UAE: How would you describe an Oska Murano customer and for whom do you think your products are made?
Alex: Our creations are primarily high-end luxury gifts. We gift for many reasons – for love, care, and appreciation – there are no limits to the reasons why. We started with the lady but next year a men’s collection will appear.
Some examples where our creations would have a tremendous impact are weddings, engagements, birthdays, childbirth, graduations, becoming a collector, or just for the very simple reason of surprising your loved one. The list is endless.
It is for the women you love and can be passed on from mother to daughter in time. Remember these brushes are made from noble materials and this means they will last a lifetime and beyond.
TLN UAE: What experiences and feelings will an individual accomplish after owning an Oska Murano?
Alex: We all say first impressions count. So when the first word you hear is WOW you know you have hit the spot!
One of the first things a lady does in the morning is to enhance her beauty and just picking up the brush will put a smile on her face. Starting the day with a smile is a good thing.
Think about it; what do you gift to the lady who has everything? Well, something she does not have. And she does not have an Oska Murano creation. But it is not limited to just that scenario, any scenario works because it will always be a beautiful surprise.
TLN UAE: As of now, where can one avail your products, and how can an interested buyer reach you to purchase your pieces?
Alex: You can come directly to us, as we only make made-to-orders. This guarantees exclusivity, limited numbers, and personalization. We already supply two Royal Houses for exactly those reasons. Our website has all the necessary details and for regular posts we have Instagram.
TLN UAE: Does Oska Murano have a product customization option, where you can create an exclusive bespoke piece just for them as per their needs and requirements?
Alex: Absolutely. We are a bespoke jeweler after all! All our craft people have decades of knowledge and experience in all these noble materials. The customer does the easy bit and it is just like going back to school: we send you a blank outline of a brush and then you do the design, coloring, mood board, what you desire on the brush, or whatever flows through your mind. We then put it into shape by getting one of our artists to do a drawing/painting of it. Once we have caught the client’s wish the drawing/painting is signed off and we start our magic.
TLN UAE: What is your vision and direction for the future of Oska Murano and what more can we expect in the coming days?
Alex: Our vision is to create the most amazing pieces, totally unique, in limited numbers using the most precious materials so that every time you pick one up the wow factor is there. Beauty, Jewellery, Art: The Perfect Luxury Gift.
For more information visit: Oska Murano