In the ever-evolving world of luxury, there are names that don’t just follow trends; they create legacies. Abel Richard is one such name. Born from a deep respect for heritage and a fearless embrace of innovation, Abel Richard stands at the intersection of timeless Italian craftsmanship and cutting-edge design.

Founded by Abel Richard Bullock, a distinguished entrepreneur and creative visionary, the brand is set to debut in 2025 as a new force in the ultra-luxury space. With collections spanning handbags, fragrances, eyewear, and jewelry, Abel Richard is not simply about adornments; it is about crafting symbols of artistry, sophistication, and enduring beauty.

Every creation reflects a philosophy where form, function, and emotion converge, resulting in jaw-dropping masterpieces. By combining traditional artisanship with high-tech materials, Abel Richard introduces a rebirth of luxury, one that is bold, elegant, and highly innovative.

In this exclusive conversation, we sit down with Abel Richard himself to uncover the story behind the brand, his vision for the future of luxury, and how he continues to push the boundaries of creativity to shape tomorrow’s icons.

What inspired you to create the brand, and what vision did you set out with when you began this journey into ultra-luxury?

The brand started from the desire to create something truly high-end with real craftsmanship at the center. We didn’t want to do what many luxury brands do today—mass produce or dilute quality. The vision from the beginning was to open multiple boutiques in the most important markets right away, locations like Beverly Hills, New York, Miami, London, and Dubai, instead of slowly entering the market. No one has really launched this way before, and we felt this was the right strategy to build instant credibility and show the level of brand we are building.

How would you describe the Abel Richard design DNA, and what makes your creations stand apart in today’s world of luxury?

The pieces are meant to feel like works of art, not just accessories. We’re coming out with six designs and 19 variations at launch, and each variation gives a completely different emotional response because of how we change metals, finishes, and stones. We don’t plan to fill boutiques with racks of product; we present the bags almost like museum pieces, on pedestals and behind glass, so the focus stays on craftsmanship, rarity, and the beauty of each design.

How do you strike the balance between classic Italian craftsmanship and advanced technology in your pieces?

Everything is made in Italy, mainly in Bassano del Grappa, where we have long-standing artisanal manufacturing and are expanding our facilities. At the same time, we use advanced processes where needed, like engraving pieces for 24 hours with multiple tooling changes, custom molds, and partnerships with suppliers who work in Formula racing and ultra-high-end automotive manufacturing. The goal is to honor traditional Italian craftsmanship while also incorporating technical precision when it elevates the result.

Can you tell us about the use of high-tech materials and intricate techniques and how they reshape what we traditionally perceive as luxury?

We work with partners who make carbon fiber for Formula 3 race cars and brands like Pagani. We also explore sapphire glass and precious stones like rubies and emeralds in certain designs. Some parts of the bags require specialty engraving and long machine cycles, combined with hand-finishing. Luxury, for us, is in the level of detail, the technical difficulty, and the time and expertise behind each piece, not shortcuts.

The Abel Richard universe spans handbags, fragrances, eyewear, and jewelry. What unites these categories under one brand, and what emotional experience do you want people to feel when they own an Abel Richard creation?

Handbags lead the brand, but the boutiques will also include fragrance, eyewear, belts, and other accessories as they’re developed. The idea is to create a full luxury environment where everything reflects the same standard of excellence and attention to detail. Clients should feel catered to, with VIP rooms, exceptional hospitality, and an elevated environment—the way true high-net-worth clients expect to be treated.

How have your personal experiences shaped your approach to luxury, and what drives you to constantly push the limits of creativity?

Being deeply involved in manufacturing and luxury production taught us how much detail truly matters. We’re very intentional about every decision, even things like choosing leather interiors on certain bags because the quality and feel needed to match the level of the piece, while still offering vegan options and responsible sourcing. It all comes down to delivering pieces and experiences that stand up to the highest scrutiny

Looking ahead, what is your long-term vision for Abel Richard? How do you see the brand evolving, and what legacy do you hope to leave in the world of luxury?

Our first boutique just opened in Beverly Hills, and that moment really set the tone for where the brand is headed. Each location is designed to be an experience—refined, intimate, and thoughtfully curated—and we’ll continue opening in key global luxury markets as we scale. Our production philosophy is intentional and limited. We don’t want to flood the world with products. The goal is to create rare pieces that are meant to be cherished, not collected in volume. Pricing begins at the ultra-luxury level, starting at more than $100,000, and each bag is crafted with the same level of precision, detail, and emotional impact. Long-term, the vision is to build a modern luxury house with a point of view, one that stands for integrity, artistry, and excellence in every aspect, from design and materials to hospitality and client experience. We don’t look at this as a fashion cycle or a trend. We’re building something lasting, meaningful, and truly elevated.

“To be distinguishable, one must push the limits of creativity.” – Abel Richard

For more details, visit abelrichard.com.